The first thing your eye is drawn to the bright green couch. From there it saccades between the various items that match the green color of the couch. The eye follows a scan path from the "inside out" logo at the top left, back to the couch, to the chair in the bottom right, and eventually linking to the "Think Green" just below the couch, left of center. There is some fixation on "Think Green" which sends the eye back through the scan paths in search of green fixating on the chair and the phrase below it "product showcase" for another clue to the site. The eye then scans back to "Think Green" and the phrase below which explains the company moto and below that a short list of the brands they carry.
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